Bernadette Smith

I help visionary entrepreneurs connect with their customers through thoughtful design and modern technology.

As a design strategist and marketing professional, I love working with startups and small businesses to boost B2B marketing efforts and cultivate purpose-driven growth for brands.

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cultivate purpose driven growth

I’ve developed strategic solutions for…

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Your users are bouncing off your website.

And you can’t figure out why you’re not getting sales.

Because you need a persuasive website that can hook your users, to bring in repeat business, and to increase customer retention.

You definitely are great at what you do, but you still struggle to…

cross symbol in pink Prevent visitors from abandoning your website
cross symbol in pink Engage audience with your message
cross symbol in pink Expand your impact in the marketplace

Let's move you from conflict to peace because struggline is not the mpe

My websites help startups and small businesses to do more conversions and expand their businesses. Because your customers trust you to help them grow, and I want to help you grow, too.

Click the button below to talk about how I can help.

Hi, I’m Bernadette

The creative genius you’ve been looking for!

I currently reside in Seattle and own and operate my own branding + web design company (finally!). I have a genuine appreciation for great design, which plays a major role in every facet of my life, bordering on obsessive (hence the name of my company, Swatch Junkie).

I also volunteer with several nonprofit organizations; mostly because I want to be a good human and doing this allows me to use my technical skills to contribute to a good cause, which is incredibly rewarding.

expertise

Design Thinking

I deliver workshops that will help you to understand, prioritize and focus on a clear vision and a plan to help you achieve your goals. The objective is to help teams conduct the strategic planning process together. Achieving understanding, definition, and agreement in one process vs. having to go back and forth for months.

Brand Identity

Logo design, color palette and fonts are just the beginning. I’ll help you figure out what your brand is now, and what it can and should become. By starting with discovery, moving into stylescapes and finally developing logo concepts and a style guide, the entire process is collaborative, inspiring and effective.

Web Design

World-class websites and digital products are a fine blend of the right story and the technology behind them. I take on a design thinking approach that focuses on usability, accessibility and engagement. 

Brand Strategy

Here we define your primary audience and validate our assumptions with industry-focused, secondary research from publications, databases and associations. Competitive analysis identifies opportunities to differentiate and help stand out from the crowd.

Content Marketing

Your user-facing website serves as the digital home for your brand and the top of your sales funnel. My goal is to help you achieve the right depth of information, aesthetic impact, and optimize the structure and flow so that we provide seamless interactions that reflect and resonate with your customer’s journey

WordPress Development

The development process is not necessarily that complex. WordPress makes it much quicker and easier to transform your key messages into a practical digital experience – branded websites, landing pages, blogs, presentations, pitch decks, etc. And it’s way faster than coding!

Case Studies & Projects

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Have an idea? Tell me about it!
Let’s connect on a call.